Selected projects
Work that speaks
for itself.
A selection of brand strategy and identity projects. Each one began with a business challenge and ended with a brand built to lead.
001
Brand Strategy + Visual Identity
Northgate Financial Group
2023
002
Visual Identity System
Verdant Skincare
2023
003
Brand Naming + Strategy
Kulber & Associates
2022
004
Complete Brand System
Meridian Architecture
2022
005
Digital Brand Presence
The Aldgate Collection
2021
006
Brand Strategy
Foundry Eight
2021
007
Visual Identity
Stonebrook Legal
2021
008
Brand Naming + Identity
Dune & Drift
2020
009
Brand Guidelines
Harlow Group
2020
Featured project
Northgate Financial Group
Brand Strategy + Identity · 2023
A heritage financial firm repositioned for a new generation of wealth
Northgate Financial Group approached us with a challenge common to many established professional services firms: the brand had served them well for two decades, but no longer reflected their current capabilities or ambitions.
We conducted six weeks of discovery before developing a new positioning strategy that honoured the firm's heritage while clearly communicating their modern, client-first approach. The visual identity followed: a refined monogram, an authoritative typographic system and a restrained colour palette.
Brand Strategy
Visual Identity
Brand Guidelines
Collateral Design
Northgate Financial Group